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MTR Corporation seeks advertising agency for Hong Kong rail system

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MTR Corporation is inviting potential partners to express interest in tendering for the advertising agency contract for the Hong Kong railway system through The Moodie Davitt Report.

Key lines and locations include Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tseung Kwan O Line, Tung Chung Line, Disneyland Resort Line and Airport Express.

The winning candidate will manage the operation, sales and marketing for advertising space for one of two packages.

Package A: Poster ads, feature ads, digital media at stations and train advertising (except outdoor billboards, entrance top billboards and in-train TV) at Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tseung Kwan O Line, Tung Chung Line and Disneyland Resort Line (60 stations, excluding Airport Express)

Package B: Poster ads, feature ads, digital media at stations, train advertising including In-Train TV (except outdoor billboards) for the Airport Express (5 stations).

To pre-qualify, companies should express their interest to MTR by 6 January 2017. The tender is scheduled for next February.

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